Search results for "Destination image"

Destination image and tourism intermediation. A possible interdisciplinary approach

2009

Promoting cruise ship as 'tourist destination' on Television: the case of Italy

2019

Destination image is one of the elements that most affect tourists’ decision-making processes (Baloglu and McCleary, 1999). Since a distinctive image can differentiate a destination from its competitors, destinations usually compete also via images (Urry, 1990). In this regard, cruise tourism is no exception, since “image is what sells cruises” (Klein, 2002). Over the past 30 years this has led to significant growth in advertising activities aiming to promote the cruise ship “as the destination in itself” (Wood, 2004). Similar trends can be observed among Italian cruise lines as well. Among different types of promotional texts, the importance of the visual ones in shaping the ways tourist r…

Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call

2015

The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image–satisfaction and satisfaction–behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings o…

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination

2018

PurposeThe purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema theory and a multidimensional approach of brand equity to analyse how social media communication affects brand awareness, brand image, customer value, brand quality and loyalty.Design/methodology/approachThe authors carried out a quantitative study through a personal survey with structured questionnaire. The study population were international tourists, over 18 years of age, who were visiting the city of Valencia, Spain. Respondents were asked to take the questionnaire upon arrival in Valencia, that is, before …

The “Sun and Beach” tourism destination image: An application to the case of Cuba from the Spanish tourist‐origin market

2004

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively unexplored line of research. This paper, first establishes specific conceptual and methodological approaches, to enable us to rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then applies this methodological proposition to a number of destinations in the Caribbean, focusing on the case of Cuba from an important tourist‐origin market for this destination, Spain.

Patrimonio culturale e tecnologia: un incontro ancora da valorizzare

2020

Today, many factors are driving cultural institutions to adopt digitization strategies. For some of them, as organizations in charge of monument care, historical or archaeological museums and heritage parks, this might be critical. Indeed, making available off-site experiences of heritage places, for instance by augmented reality and/or video games, fuels polyvalent and potentially contradictory dynamics. They lay at the intersection of three main dimensions: understanding how cultural heritage and technology interact; which attitudes people in charge of cultural heritage bear, and how tourist destinations are built and promoted. The paper combines information about the evolution of the lit…

The moderating effect of personal and situational characteristics in behavioural factors affecting ports of call

2017

This research aims to study the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call destination image formation and the influence ...

The promotion of tourism in Italian regions from a sensorial perspective: a website content analysis

2022

Recent tourism literature has identified the sensory dimension as key to understanding, planning and marketing tourist experiences. This paper aims to understand to what extent Italian regions consider the sensorial perspective in tourist communication, focusing the analysis on their institutional websites. We used the content analysis method considering two different periods to investigate the evolution of Italian tourism promotion. The results show that for all institutional websites, over time, attention engages only some of the five sensorial dimensions. That is, the communication does not appear balanced. Furthermore, the promotional communication in several regions is more oriented to…

Film Tourism – Locations Are the New Stars

2009

There once was a time when the actual attraction of a movie lied in the capability of the celluloid to let the spectators escape from the everyday, a spare time to leave the life-world environment behind and live the life of a thrilling armchair traveller. Foreign countries and remote regions could easily be mapped and visited without travelling to the actual location. Considering that “the modern world is very much a ‘seen’ phenomenon“ (Jenks 1995:2), one has to come to the assumption that present day travelling and watching movies are somehow connected. Tourism originally was perceived as visitors travelling, whether within their own country or internationally, for pleasure and relaxation…

Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire-Based Approach

2016

The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the …